SOCIAL MEDIA

I love sitting down at the drawing board and defining an online persona for your business. It won’t involve just checking out your website, but coming by your office, getting to know your product, your voice, your values, and hanging out with your team — taking pictures every step of the way.

Social Media management includes

• defining a brand message and tone
• developing a visual aesthetic consistent with brand identity
• establishing calendar of themes, campaigns, and specific posts
• creating content with my network of photographers, videographers, and graphic artists
• growing community through engagement and interactions
• managing ads and promotions for further outreach
• delivering regular reports based on solid analytics

COPYWRITING

With a never ending source of listicles and blogs, the art and craft of writing has gone out the window. Instead we’re left sorting through mindless crap that has nothing to do with us or our needs. What’s the silver lining? A good story will go far. Sharing what makes your business unique through personified stories is going to keep your customers coming back for more.

Here’s where you can engage your audience

• Your website is the easiest place to hook ‘em. Need help writing compelling copy? I got you.
• Your regular newsletter is an invitation from your customer to enter their home (err, their mailbox). Don’t disappoint!
• Your local newspaper, an industry magazine, or an online blog all have the same need: Content. Let’s give them something to talk about.

EMAIL MARKETING

Remember MySpace celebrities? Yeah, neither do I. In an age of constant cultural shifts, keeping the connection with your customers is essential. If Instagram went out of vogue tomorrow, would you still be able to reach all of those followers?

Enter good old-fashioned email

Delivering yourself directly to someone’s mailbox continues to be one of the strongest ways to maintain relationships with your audience. Creating compelling emails? That’s where we come in.